Taipei, January 9, 2012 – MZ group, the world's largest independent global investor relations consulting firm, announced its expansion of integrated corporate communication services to Taiwan. “BRIC Taiwan” will mark the first time for Taiwan to have an investor relations consulting firm establish a media and public relations arm.
Denzel Tsai, Director of BRIC Taiwan, said: “In the past, there has been no consulting firm able to combine media, public relations and investor relations services altogether. We have identified an under-served and yet high-demand niche which only BRIC has the core ability and global reach to address and deliver the benefits resulting from the convergence of corporate communication needs."
BRIC Taiwan was formed with a highly innovative and creative team under the leadership of Mr. Tsai. Prior to joining BRIC Taiwan, Mr. Tsai served as Deputy Director of the Project Marketing Department of InfoTimes, an affiliate of Taiwan’s leading media group China Times Group. Specializing in developing integrated, multi-channeled marketing programs, he has personally planned and executing some of Taiwan’s most high-profile events, including “Click! Awards”, Taiwan’s most prestigious award recognizing excellence in on-line marketing and advertising; the Annual Blog Awards for the vast Chinese-language blogosphere; and Taiwan Beer festivals.
We pride ourselves on expertly providing the full range of traditional media relations services which can be combined or selected individually to meet clients’ PR objectives. Our fresh strategic insight, creative edge and media skills ensure that we deliver the best and most prolific coverage for our clients.
We develop and deliver strong “themes” with a discerning audience targeting and multi-channel strategy to maximize publicity for businesses.
Media Intelligence & Press Monitoring
From press clipping to the final assessment report, our industry-leading media monitoring and evaluation program measures and analyses the effectiveness of clients’ media campaign with fresh strategic insight.
From routine work with media, targeted messaging to damage control campaign to combat negative press, we deliver immediate management of the media when a crisis hits, complete with a pro-active mechanism that forestalls negative public perceptions.
We plan, organize and execute corporate events that are closely aligned with clients’ business objectives and achieve maximum coverage. The scope of our corporate event planning and execution service includes: press conference, press tour, investor site visit, product launch event, company-sponsored arts and social events, annual banquet and spring party.
We offer corporate identification program that encompasses corporate identification and brand creation, corporate website development, branding strategy planning, corporate governance advisory and production of corporate communication materials.
Rodolfo Zabisky, CEO of MZ Group, said, “In sight of Taiwan’s increasingly mature capital market and convergence of PR and IR, the expansion of BRIC to Taiwan provides an important integrated communication component to our unique one-stop-shop offering currently available in Taiwan. We believe BRIC Taiwan presents unique synergies for MZ Group’s continued expansion in the Asia-Pacific market.”
About MZ Group
MZ Group (www.mzgroup.com) is the world's largest independent global investor relations and corporate communications firm, providing innovative, customized services to domestic and multinational companies through a unique, fully integrated "one-stop-shop" business model. With offices in New York, Chicago, San Diego, São Paulo, Beijing, Shanghai, Hong Kong, Taipei and Mumbai, MZ Group has 350+ professionals serving more than 580 clients located throughout 11 countries. MZ Group’s services include: planning and implementing global investor relations programs, market intelligence and database, structuring companies for IPOs, IR applied technology, corporate governance practices, corporate communications and the exclusive Online General Meetings (www.onlinegeneralmeetings.com).
About BRIC Taiwan
Established in 2012, BRIC Taiwan (www.mzcan.com/bric) is the corporate communication arm of MZ Group’s operations in Taiwan. Its premier collection of media relations services, profile development, brand building, promotions, PR events and crisis management, combined with MZ Group’s industry-leading investor relations consulting services, delivers the best and most prolific media and investor coverage for businesses.