SGOCO Group, Ltd. is focused on product design and brand development in the Chinese flat panel display market. Our main products are computer monitors, TVs, and other application specific products. Our primary markets are China's Tier 3 and Tier 4 cities where we compete by providing high-quality products at competitive prices.
Our strategy is to sell our high-quality, competitively priced, branded products through wholesalers and distributors. Our goal is to establish a dominant position in display products within these markets based upon our superior quality and features.
We operate on a "light-asset" business model which is marketing driven with multiple brands. There are three principal elements to our business model:
an actively-managed portfolio of brands that have strong local appeal;
a world-class quality, design engineering, and product development capability; and
a “light-asset” model that provides the flexibility to source from low-cost suppliers meeting our quality standards.
By integrating these three elements and augmenting our traditional sales channels with a distinct distribution channel in the form of a national network of distributors and retail sales sources operating under the "SGOCO Image" name, we believe we are able to leverage opportunities across the entire value chain and create a competitive advantage for SGOCO.